There are an estimated 2.7 billion smartphones throughout the world. With that number, it is no surprise the mobile app world is thriving. The use of smartphones and mobile apps are steadily growing and are showing no signs of slowing down soon.
Also, one must consider the over 1.35 billion tablet users throughout the world, a figure which has doubled over the past six years.
If you look away from your device throughout the day, you will notice just about everyone else fixated on their own devices.
Studies have concluded that the average American will check their phone almost every 12 minutes. Ten percent of all people will check their phone at least once every 10 minutes.
We use our phones in every conceivable way and area, including work, school, dinner and bed. You just may be reading this from a mobile device right now!
One must wonder, precisely what does everyone do on their mobile phones? Ninety percent of all time people spend on their phones is on mobile apps.
This is encouraging news for any individual or company that develops apps or provides app consultancy services. However, to be successful in this area, two things must happen.
- A user first must download your app.
- And that the user is going to need to use the app.
Overall Mobile App Statistics
- Mobile apps are expected to generate a revenue of almost 190 billion dollars by 2020.
- The Apple Store App has over 2.2 million apps available for download alone.
- The Google Play Store features 2.8 million apps.
- 21% of all Millennials will open an app at least 50 times a day.
- 49% of all people open an app 11 times per day.
- 57% of all digital usage on a mobile device is due to a mobile application.
- The average smartphone user typically downloads 30 apps a month.
Paid Versus Free Downloads
Before you create an actual app, you are going to need to decide a monetization strategy. This is more than likely why you are building the app in the first place. You want to ultimately make money? You may have considered charging a flat rate for the app download. However, are people going to pay for an app before they use it? You may want to consider that 98% of all app revenue is derived from free apps! There are just a small number of people who are willing to shell out money for an app.
This does not mean that you should not focus on the idea of a paid app. Depending upon the type of app you are developing, there are benefits to both strategies.
Just keep in mind that if you charge outright for an app, there will be few initial downloads. This is simply because more people are drawn to free apps. Take a moment and look at your phone. How many apps do you own that you paid for? More than likely, this is going to be a relatively small minority. However, people who pay for an app will likely use it more often. This is because people want to use something that they paid for.
Mobile apps are and will continue to be a part of our daily lives. 2021 is destined to be one of the most significant years for the mobile app industry.
Every day mobile apps continue to grow and thrive, and all of the data and statistics show that this is a trend that is not going to slow down any time soon.
This is excellent news for anyone who is on the path to app development. You must continue to watch and research trends and data to ensure proper management and development.
Keep this guide handy to help you better understand the mobile app industry and the overall perspective of usage.
If you are ready to develop your app today, sign up with BuildFire. We have a very easy to use platform that makes creating apps for Androids and iOS a breeze. You don’t even need to write any code!